There are two main reasons the targeted zips for an ad may be smaller than expected:
- A product has multiple variants
- Facebook ad learning
To ensure the best experience for a customer clicking on an ad promoting free fast shipping, for products with multiple variants, we ensure that all variants are eligible for the fast free shipping. If one of the variants is not in the Deliverr network, ads for the product will be disabled since we can not guarantee the delivery of a product outside of our network. To enable ads for a product, make sure all variants are in the Deliverr network.
Additionally, each Facebook ad undergoes a learning period to best optimize ad delivery. To properly learn, the ad must run for a period of time. To prevent frequent changes in zip code targeting, the zips targeted by Facebook 2-Day Delivery Ads is a more condensed and stable group of zips that are less likely to change over time.